Content Marketing Services Phase 1 Define a Strategy– The first phase of any solid content marketing campaign is to develop a well-planned strategy based on industry, market and target audience. We will work with you to better understand your company, brand, products, and unique value proposition. Understanding our clients’ online business needs and goals is MadhuG Technologies’s first priority and critical to defining a content marketing strategy. From what we learn about your company, we will develop a content marketing strategy based on creating and promoting a mix of informational and promotional content. Most companies, both B2B and B2C, require a mix of both to be successful, although we tend to focus more on the value of informational content.
Content Marketing Services Phase 2 Develop the Content – A majority of companies struggle with content creation. Many lack the time and resources to consistently produce engaging and informative content. MadhuG Technologies’s in-house writing staff can remove that burden from your employees and develop great content on behalf of your company. We will work with you to develop a strong messaging strategy that is integrated into every piece of content, regardless of platform. Some of our content creation services include:
Content Marketing Services Phase 3 Promote the Content – MadhuG Technologies understands that the greatest content ever written won’t provide much value for your company if no one can find it. Promotion is just as important for content marketing as the content creation is because the more eyeballs you can get on your content the more likely it is to earn natural links. As a full service content marketing client, we will take your unique content and distribute it across a variety of mediums to reach more of your target audience. Here are a few of the ways MadhuG Technologies will promote your content: